Finance Programs and Objectives

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Warner Brothers came to us with a task that was anything but nonchalant. They wanted to capitalize on this opportunity with new products, but lacked direction for which direction to move. Through qualitative focus groups, in-home play dates, online doll diaries, and shop-alongs, we uncovered what drives girls’ and moms’ allegiance to baby doll brands in each market, and also garnered detailed perceptions of Baby Alive. We uncovered the essence of why people listen to music, and the benefits of owning vs.

We embarked on an enormous and ongoing partnership with MTV that has helped them understand Millennials holistically and keep up with their rapidly evolving tastes and behaviors. Our research tracked the core aspects of consumers’ music experience, from their first listen to after they downloaded it or shared it with friends. Check the status of your loan online in cash advance now s private and secure. But as the marketplace changed, so did the shoe shopper” and we helped Payless stay connected to recession-hit consumers by providing an understanding of how shoes could help people ride the rough patches in style.

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